B-to-B Ad Revenue Falls 6 Percent in First Half
Tradeshows down 1 percent.
B-to-B magazine revenue declined more than 6 percent and ad pages were down more than 8 percent during the first half, according to the most recent BIN numbers released by American Business Media. B-to-B trade show revenue was down 1 percent.
Revenue during the month of June was down 6.59 percent over the same period last year, according to the report. Ad pages declined 9.36 percent.
Twenty of the 21 b-to-b categories tracked by ABM reported declines in ad pages for the first half. The largest decliner was the movies, radio, TV and video category, which was down 13.3 percent. The sole gainer was the travel, business conventions and meetings category, which saw ad pages grow 0.65 percent.
“Considering the current state of the economy, b-to-b media has held up well,” said Gordon T. Hughes II, president and CEO of American Business Media. “B-to-b media information companies continue to broaden their portfolios to satisfy market needs such as digital products, custom media and data.”
In estimated revenue, 17 of the 21 categories tracked reported losses for the first half. The aviation, aerospace and military category posted $187 million—the biggest revenue loss during the period, down 16.1 percent. Electronic engineering was the second largest decliner (-13.89 percent) and computing, software and telecomm was the third (-13.6 percent).
The biggest gainer for the first half was the agriculture category, which posted $103, 962, 042 in estimated revenue, up 6.08 percent.
Earlier this month, DeSilva + Phillips and AMR International released a white paper that said events overall had an average growth rate of 6.2 percent globally since 2003 and a growth forecast of 5.5 percent (4.2 percent in the United States) through 2011.
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