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Aspire’s Interweave Acquires Craft Enthusiast Web Site

Site’s founder to step down as editor of Interweave Crochet magazine.



By Jason Fell
12/04/2008

Craft and arts publisher Interweave—a unit of Loveland, Colorado-based Aspire Media—has acquired CrochetMe.com from its developer, Kim Werker, the former editor of Interweave Crochet magazine.  Financial terms of the deal were not disclosed.

Unrelated to the sale, Werker, who made the reverse jump from online to print in 2007, has resigned as editor of the magazine. Werker will remain with Crochetme.com as a blogger and creative consultant, Interweave said.

Werker launched Crochetme.com in 2004. The site will join Interweave’s portfolio of online properties in its fiber craft division.

In June, Interweave acquired four arts-related magazines—including American Artist—from Nielsen Business Media.

By Jason Fell
12/04/2008




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