Are You Good-Looking Enough to Sell Magazine Ads?
Poll shows 17 percent say looks matter more than anything.
You might not like this.
A recent poll of Cafepharma visitors, a Web site for salespeople in the pharmaceutical industry, asked how a salesperson's physical attractiveness affects their selling. The survey was posted with a big helping of skeptical humor, with only three possible answers to "Which type of rep gets the best results?":
1. An average looking rep that knows their products and can sell.
2. Doesn't matter. Too many other factors come into play regarding sales.
3. A super attractive rep that is an idiot and can't sell.
A bit over 17 percent, about one in six, picked #3.
Some may find this funny, some not. But it raises a serious question of how we as individual salespeople differentiate ourselves in the field. If what we sell and how we sell it becomes a commodity ... what's left?
Do you have to attractive to be a media sales rep? I don't think so. But many may disagree.
[IMAGE CREDIT: UsWeekly]
-- Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.
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