Metropolitan Home is one of the latest magazines to dip its brand toes into the housing market.
The magazine has teamed up with Showtime to create “the ultimate multimedia showhouse” in
Met Home is far from the first magazine to do this. Esquire this fall created its “ultimate bachelor pad” in Harlem, overlooking
And of course, they’ll showcase sponsors’ products. Some of the brands already signed on include Benjamin Moore, Thermador, Jacuzzi, Bo Concept and others in the housing and home improvement categories—a tough-sell for many publishers right now. (The magazine will also donate proceeds from tour ticket sales to a non-profit organization.)
A lesson for publishers? Don’t let up on tough markets, just get creative.
[EDITOR’S NOTE: Check out the August issue of FOLIO: to learn tips for selling in a down market from the publishers of Architectural Digest and Real Estate Media.]