Another Magazine to Furnish a House
MetroHome follows in Esquireâ€™s interior design footsteps.
Metropolitan Home is one of the latest magazines to dip its brand toes into the housing market.
The magazine has teamed up with Showtime to create â€śthe ultimate multimedia showhouseâ€ť in
Met Home is far from the first magazine to do this. Esquire this fall created its â€śultimate bachelor padâ€ť in Harlem, overlooking
And of course, theyâ€™ll showcase sponsorsâ€™ products. Some of the brands already signed on include Benjamin Moore, Thermador, Jacuzzi, Bo Concept and others in the housing and home improvement categoriesâ€”a tough-sell for many publishers right now. (The magazine will also donate proceeds from tour ticket sales to a non-profit organization.)
A lesson for publishers? Donâ€™t let up on tough markets, just get creative.
[EDITOR'S NOTE: Check out the August issue of FOLIO: to learn tips for selling in a down market from the publishers of Architectural Digest and Real Estate Media.]
Post Comment / Discuss This Blog - Info/Rules