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Allured Publishing Changes Name

Illinois-based b-to-b publisher to be called Allured Business Media.



By Jason Fell
12/12/2008

Carol Stream, Illinois-based Allured Publishing Corp. has changed its name to Allured Business Media. The name change, the publisher says, is in recognition of its ‚Äútransformation to a full-service multi-media company.‚ÄĚ

Allured produces several b-to-b magazines serving the cosmetics, personal car and fragrance markets. Its magazines include Cosmetics & Toiletries, Global Cosmetic Industry, Perfumer & Flavorist and Skin Inc.

In 2004, Allured became one of the founding members of the Integrated Media Consortium, a  volume purchasing and information-sharing co-op for small publishers.

By Jason Fell
12/12/2008







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