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Activists Vandalize Elle’s Green Issue

Hachette says retraction stickers not ‘generated’ by the magazine.


By Jason Fell
04/24/2008

It appears that Elle magazine is the victim of a sticky prank.

According to a post on environmental gossip site Ecorazzi, “Retraction” stickers were placed inside several copies of Elle’s green issue on a story called “The Believers,” an investigative report that examines the eco-extremist movement through the story of a teenage FBI informant.

Printed on the stickers, according to the post, is a statement related to the story claiming it contains “factual inaccuracies,” and gives a “fair hearing to radical anti-capitalists.”

A spokesperson for Elle’s parent company Hachette Filipacchi Media U.S. tells FOLIO: that that the stickers “were not generated” by Elle, and that the company is investigating the situation.

It was not immediately known how many magazines were apparently vandalized, or which group may be responsible for the apparent prank. Elle has a 1.05 million paid and verified circulation.

Elle’s May issue—on newsstands now—is the magazine’s third green issue.

According to the most recent Publishers Information Bureau numbers, Elle pulled in $71.8 million in ad dollars during the first quarter, up 10.9 percent over the same period in 2007. Ad pages reached 583, up 5.7 percent from first quarter last year.

[IMAGE CREDIT: Ecorazzi]




Post Comment / Discuss This Story - Info/Rules

A terrible shame
Submitted by Anonymous on Tue, 05/06/2008 - 20:39.

This is just downright unamerican. Here is a scan of the sticker: http://thecloud.crimethinc.com/pdfs/elle_retraction.pdf Of course, NO ONE should print this out and sticker it on other Elle magazines. It's not even funny, so don't even think about it. You could get in big trouble.
Unamerican? Yes, I think
Submitted by Anonymous on Mon, 05/19/2008 - 23:02.

Unamerican? Yes, I think you're right. Because ninety percent of Americans aren't that smart and sharp-witted, and stand for nothing! You are the example! "it's not even funny, so dont even think about it. You could get in big trouble." What are you, four years old?
I recently saw a different
Submitted by Anonymous on Wed, 05/21/2008 - 19:56.

I recently saw a different crimethinc.org sticker on a street corner. Basically it said "We are watching you all the time and you will never be alone just in case you believe that the rich shouldn't govern and in case you don't believe in the sanctity of corporate property." Interesting
UnAmerican - not all cut and dry
Submitted by Anonymous on Fri, 06/13/2008 - 05:47.

While protesting, in may forms, is as American as apple pie and tea (remember that little incident in Boston?), it seems to take on a different context when the very act itself is a lie. The article in question is, in fact, factually based. The writer wrote the truth of what she determined through interviews and official records. The "retraction sticker" is the lie - something that seems to run rampant with fanatics, terrorists, and activists with tunnel vision. The real shame is that some of these people really do have superior intelligence but waste it in fanatical movements that are caught up in denials of the truth and counter the very principles they claim to promote. If they would only redirect that energy to something positive, we would all benefit together. Instead, so many claim to promote good ideals (i.e. the environment, animal health and safety, pro-life, etc. etc. etc.), but they engage in true terrorist acts to draw attention to themselves and their cause. A terrorist act is a terrorist act no matter what the cause. In truth, Eric McDavid broke the law - it's just that simple. All the hype about how sad it is... nonsense. He committed a crime and he should do the time. The end.



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