Monetizing Digital Editions


December 30, 2008

From Texterity, to Nxtbook and Zinio, to others like Zmags, Advanced and iMirius, digital platform vendors have been cropping up left and right over the last few years. It’s no wonder. With consumer and b-to-b both realizing a precipitous decline in print ad pages through the first nine months this year, publishers are looking for new ways to monetize their editorial content.

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Desperately Seeking Subscribers


December 30, 2008

Given the downward Economic spiral and dwindling ad dollars, subscriptions could prove more valuable than ever next year. FOLIO: asked around the industry to see which marketing tactics publishers will employ to bring in new readers.

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Ad Networks—Are They Right For You?


December 30, 2008

There are more than 300 online ad networks serving the U.S. alone. Large publishers such as Forbes, CondéNet, Martha Stewart Living Omnimedia and IDG have offered their own networks for some time now. Even LinkedIn has introduced its own ad network.

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What’s Next after Clicks and Impressions?


December 30, 2008

Ask most publishers, consumer or b-to-b, and they will tell you that “measured media” is the most common refrain they’re hearing from advertisers these days. Sometimes it’s just a tactic to beat the publisher’s price down but usually it’s because the advertiser really wants to know what they’re getting for their money.

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