8020 Suspends Everywhere, But Hopes to Relaunch by Year-End
Publisher of reader-gen magazines plans to launch three new titles by Q1 2009.
8020, San Francisco-based publisher of a pair of reader-generated magazines, has decided to suspend publication of one of themâ€”Everywhereâ€”and laid off three staffers, including the magazineâ€™s editor-in-chief.
The travel magazine and Web site, comprised entirely of reader-generated content that is ranked and chosen for print by its online audience, â€śarenâ€™t where [they] need to be business-wise,â€ť according to the Everywhere blog. The company plans to focus on reengineering the Web siteâ€™s back-end until the print version relaunches â€śbefore the end of the year for sure,â€ť 8020 president and CEO Mitchell Fox told FOLIO:.
â€śYou get content contributed based on the kind of Web site you have,â€ť Fox says. â€śI am going to stay true to my model and build a dynamic Web site to bring in the kind of content that will make for an exciting, unique and probably narrower-focused magazine.â€ť
8020 will continue to publish photography-focused JPG. According to Fox, 8020 hopes to launch as many as three new titles by the first quarter 2009 and is in the process of determining subjects now. â€śI have to make sure we choose the ones where can have online communities that are engaged and active.â€ť