5280 Gets Fairey to Design DNC Obama Cover
Regional Denver magazine scores street artist coup for convention.
SEE ALSO: Brogan's Blog Post for FOLIO:
Denver, Colorado is gearing up for the Democratic Convention later this month, and 5280, the cityâ€™s well-regarded regional magazine, scored a bit of coup by landing Shepard Fairey, the renowned street artist, to design its August cover.
â€śI honestly think it's the best issue we've ever done,â€ť Daniel Brogan, 5280â€™s editor and publisher, wrote in an e-mail to FOLIO:.
Fairey, who gained notoriety in the late 1990s for his viral â€śObeyâ€ť designs, featuring an iconic image of Andre the Giant, received similar critical acclaim for a Barack Obama poster he designed earlier this year.
â€śAnytime you put a politician on the cover of a magazine, you're bound to make people mad. And in a swing state like Colorado, a political cover means you're probably going to offend a whole bunch of people,â€ť Brogan wrote in his editorâ€™s note. â€śSo when we sat down to choose an image that would kick off this month's issue of 5280, we spent weeks looking for a way to avoid anything that might be construed as partisan.â€ť
But when they settled on an Obama cover, Brogan fired off a blind e-mail to Fairey. â€śHis people got back to me within a few hours,â€ť Brogan wrote. â€śHe was very open to our ideas and didn't complain a bit about the usual concessions you have to make for things like logos, headlines, and UPC codes.â€ť
While Brogan declined to reveal what he paid Fairey for the cover design, he hinted 5280â€™s wide distribution in Denver led the artist to give the magazine a discounted rate. The magazine has a circulation of 92,000.
â€śLet's just say that Shepard was very accommodating,â€ť Brogan wrote. â€śHe really understood both the importance of the occasion, and the fact that it'll be seen by a lot of key people.â€ť In addition to its newsstand presence, 5280 is placed nearly all of the area's top hotels, so the delegates, media and VIPs attending the convention will see Faireyâ€™s image, Brogan wrote.
â€śPeople seem pretty surprised that Shepard would do a cover for a local magazine, so it's been a real coup for us.â€ť
Annual revenue for 5280 is approximately $8 million, up from $5 million in 2004.