5280 Gets Fairey to Design DNC Obama Cover
Regional Denver magazine scores street artist coup for convention.
SEE ALSO: Brogan's Blog Post for FOLIO:
Denver, Colorado is gearing up for the Democratic Convention later this month, and 5280, the city‚Äôs well-regarded regional magazine, scored a bit of coup by landing Shepard Fairey, the renowned street artist, to design its August cover.
‚ÄúI honestly think it's the best issue we've ever done,‚ÄĚ Daniel Brogan, 5280‚Äôs editor and publisher, wrote in an e-mail to FOLIO:.
Fairey, who gained notoriety in the late 1990s for his viral ‚ÄúObey‚ÄĚ designs, featuring an iconic image of Andre the Giant, received similar critical acclaim for a Barack Obama poster he designed earlier this year.
‚ÄúAnytime you put a politician on the cover of a magazine, you're bound to make people mad. And in a swing state like Colorado, a political cover means you're probably going to offend a whole bunch of people,‚ÄĚ Brogan wrote in his editor‚Äôs note. ‚ÄúSo when we sat down to choose an image that would kick off this month's issue of 5280, we spent weeks looking for a way to avoid anything that might be construed as partisan.‚ÄĚ
But when they settled on an Obama cover, Brogan fired off a blind e-mail to Fairey. ‚ÄúHis people got back to me within a few hours,‚ÄĚ Brogan wrote. ‚ÄúHe was very open to our ideas and didn't complain a bit about the usual concessions you have to make for things like logos, headlines, and UPC codes.‚ÄĚ
While Brogan declined to reveal what he paid Fairey for the cover design, he hinted 5280‚Äôs wide distribution in Denver led the artist to give the magazine a discounted rate. The magazine has a circulation of 92,000.
‚ÄúLet's just say that Shepard was very accommodating,‚ÄĚ Brogan wrote. ‚ÄúHe really understood both the importance of the occasion, and the fact that it'll be seen by a lot of key people.‚ÄĚ In addition to its newsstand presence, 5280 is placed nearly all of the area's top hotels, so the delegates, media and VIPs attending the convention will see Fairey‚Äôs image, Brogan wrote.
‚ÄúPeople seem pretty surprised that Shepard would do a cover for a local magazine, so it's been a real coup for us.‚ÄĚ
Annual revenue for 5280 is approximately $8 million, up from $5 million in 2004.