Why Didn’t Someone at Sports Illustrated Start ESPN?

In the late '80s while managing the sales and marketing of CableVision magazine I saw magazine myopia at its worst. As I watched, first hand, the rapid growth of many new cable networks I wondered how the opportunities they represented had slipped by my publishing peers:

Why didn't someone at Sports Illustrated start ESPN?
Why didn't someone at Time or Newsweek start CNN?
Why didn't someone at Rolling Stone start MTV?
Why didn't someone at National Geographic start the Discovery Channel?

The list could go on...but I fear history could be repeating itself, this time with regional magazines.

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By Josh Gordon -- Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.

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