VNU Rolls Job Resources from Six Magazines Into a Single Web Portal
Company hopes to capitalize on the $50 million to $100 million entertainment, advertising and media employers spend annually to advertise jobs.
VNU Business Media last week unveiled a new Web portal that rolls the resources from Adweek, Brandweek, Mediaweek, Editor & Publisher, The Hollywood Reporter, Billboard and The Book Standard into a single Web site for job seekers and employers. The portal can be accessed by visiting any of the magazines' Web page job sites, such as HollywoodReporterjobs.com or Adweekjobs.com.
In an interview last week, Jeff Greene, e-media group sales director for VNU Business Media, said the new site will help VNU capitalize on the $50 million to $100 million that advertising, media and entertainment employers spend annually to advertise their jobs on major job boards, such as Monster.com and Yahoo Hot Job, as well as small niche job boards. "The lines between entertainment, advertising and media jobs are becoming so blurred, as an employer, you often have to look outside of your traditional space to find good people," he said. "We think that by having these jobs available on a single Web site we'll have an advantage over the major job boards, which are too broad in scope, and the niche job boards, which are too narrow."
Green said the site also will help VNU capitalize on the dollars that are moving away from classified ads of print publications and onto the Web. "Online job boards are the number one recruitment method for new employees, after employee referrals," he said. "And we're bringing the online job boards into one centralized market place so that you no longer have to go to the advertising job store to find an ad job or the entertainment job store to find an entertainment job."
In addition to classified job listings, the new site will feature online job applications, resume and cover letter management, and an e-mail notification service for new job postings.
Both employers and job seekers also have access to a network of over 200 national and regional career sites, further enhancing their user experience. In addition to feature ads from the six VNU publications, the site will link to a network of 200 national and regional career sites.