Time magazine today unveiled its new Web site featuring more interactive features, a stream-lined design, updated news 24/7, and more blogs. The new Web site coincides with the magazine’s switch to a Friday publication date. The magazine announced the changes to Time.com and its publication date, along with plans to slash its ratebase and raise its newsstand price in November of last year.

Other changes to the site include a feature called "The Ag," an aggregation and summary of the top news stories from daily newspaper and blogs around the world to be posted each day by 7 a.m. The magazine also will offer, free of charge, an archive of stories and covers dating back to the magazine’s 1923 debut issue.
New blogs and columns on the site will include "Swampland," a political blog hosted by Washington editor Ana Marie Cox with regular contributions Time’s political columnist Joe Klein and Washington bureau chief Jay Carney; a column on intelligence by former CIA operative Robert Baer; "Looking Around," a blog about art, architecture and photography by Time art critic Richard Lacayo; and "the Curious Capitalist," a business blog from former Fortune writer Justin Fox.