Magazine publishing giant Time Inc. announced earlier this week the creation of the Entertainment Group, an umbrella group that will manage Entertainment Weekly and EW.com, as well as products under the previously-formed People Group-including People, People.com, People en Español and StyleWatch.

The purpose of the reorganization is to better align products to connect advertisers with "entertainment enthusiast consumers," Time Inc. executive vice president Stephanie George wrote in a memo to staffers. "By uniting Time Inc.’s core entertainment brands we will harness their power more effectively, further establishing the presence of our properties in the media community. Over the past year, we have seen considerable benefits to the People Group brands through a joint strategy and we expect this to increase with the addition of … Entertainment Weekly."

George announced also that Paul Caine, who had overseen the People Group, has been promoted to president of the Entertainment Group. Entertainment Weekly president/publisher Dave Morris is leaving after more than two decades with the magazine. While the company considers his replacement, associate publishers Dan Spaeth and Peggy Mansfield will assume his day-to-day responsibilities.