Special Report: List Management 2007
The Challenges and Opportunities

The List Industry is More Sophisticated and Competitive
A Look at List Industry Stats
Transitioning from Lists to Data Intelligence
Exploiting and Monetizing Email Lists
Data Hygiene Woes Never Faced Before
Making Secondary Market Lists Work

Outlook & Strategies for 2007…
Specialists Marketing Services, Inc.
DM2-DecisionMaker
MeritDirect
Statlistics
VentureDirect

Growing & Leveraging Your Audience Database
Check out this related session at The Folio: Show, November 1-2 in NYC!

Audience data is more expansive and insightful than ever. Audiences exist in an array of silos—print, mobile, web, events, email,…