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Is Selling New Media a New Skill Set?

An old question.

Josh Gordon By Josh Gordon
12/04/2007 -12:21 PM

Over at Media Life, Rachel, the chatty career advice columnist, gives her best advice for migrating to new media to those "Stuck in Traditional Media."

It seems that for people on the selling side, migrating to new media is less stressful. No need to change jobs as for we sellers the media comes to us! Most often it is just handed to us to be integrated into our product mix.

But when you read Rachel's column it is clear that some view interactive media buying as a fundamentally different skill set from buying traditional media:

"'Some interactive agencies will value your 10 years of (traditional) media experience and will consider you for an online media supervisor position,' says Marlene Kruelle, associate online media planner for Atlanta’s Definition 6.

But then again, maybe not.

'Other interactive agencies will see that you have no online media experience and will tell you to look for an online media planner position,' says Kruelle."

If many view interactive media buying as a fundamentally different skill set, should we sellers view the sales side the same?

More here.


Josh Gordon By Josh Gordon -- Josh Gordon is president of Smarter Media where he works with publishers to maximize their online and print revenue through training, consulting, and representation.

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