Scott Karp
Editor and Publisher ユ Publishing 2.0

His Publishing 2.0 blog offers one of the most reasoned, well-informed, and necessarily skeptical commentaries on new media publishing.

The clamor over so-called “Web 2.0″ is deafening. No one is certain where it is going but of course everyone has an opinion. Scott Karp is one of the voices that has risen above the din thanks to his Publishing 2.0 blog (publishing2.com), which strikes a welcome balance between an industry sometimes woefully behind the adoption of “new media” and the Internet fanboys who insist that “print is dead.”

Karp, a managing director at Atlantic Media, launched the blog in January 2006 and struck a nerve by taking a skeptical, often iconoclastic view of what had emerged as the orthodoxy of Web 2.0. “I typically straddle the divide between Old Media and New Media, pointing out the strengths and weaknesses of both,” says Karp. “The blog became a huge learning platform for me. My views have evolved a great deal with the rapidly changing media landscape, and I often disagree with posts I wrote even a few months ago.”

His audience includes media execs, marketing and advertising execs, online marketers, entrepreneurs, journalists, editors, publishers and of course, fellow bloggers. Publishing 2.0 has sparked some intense debates, particularly when Karp questions conventional wisdom. In a December 3, 2006 post, Karp wrote that the businesses that have scaled in recent years have all been content platforms (Google, MySpace, YouTube) rather than content producers. A February 25, 2007 post called “The Great Media Industry Schism” explored the shift in the traditional media power centers. And a January 21, 2006 post called “How To Fix RSS” both identified the lackluster results RSS feeds were delivering despite the hype, and offered some solutions on how to fix it.

It’s the dialogue that matters. “Even when a lot of people disagree with me, I consider the post successful if it gets people thinking and questioning,” says Karp. “Typically this happens when I question a ムsacred truth’ or attempt to wrap my arms around one of the paradigm shifts in the overlapping spheres of media and technology.”

VITAL STATS:
Publishing 2.0 has generated more than 400 blog posts, 5,500 comments and 4,700 inbound links.