ADVERTISEMENT



Scent Strips Stink

High-end fashion magazines that smell like hockey bags.


John Brady By John Brady
12/18/2007 -12:33 PM






The latest entry from John Brady's Last Legacy Editor Standing ...

Is it just me, or do scent strips stink? You know, those perfume or cologne ads that run in Esquire, Vanity Fair, the fashion mags, with a sniffer sample of the scent being sold.

First of all, they all smell alike.

Secondly, when you put four or five of them in the same magazine, the scents merge and the whole publication smells like the men's bathroom between innings at Fenway Park.

Thirdly, I have never known anyone who made a purchasing decision on the basis of these strips. I think they are a bogus tool for selling ads and stinking up a magazine.

Whenever I sit down to go through a magazine with strips, the first thing I do is tear them out and toss them in the trash. Then I seal the trash bag tightly so that the scents don't contaminate the room. Whatever you do, don't run these strips through your shredder—you will have that Fenway smell in the confetti and the blades of your shredder for at least three years. (I think the half-life is a decade.)

Finally, never ever ever rub one of these stinkos on a wrist or behind the ears before heading out on a date. You may think initially that you have saved some big money for the latest trendy scent, but, if the evening heats up, a rash is sure to follow.

RELATED LINKS





John Brady By John Brady -- John is an editorial columnist for FOLIO: magazine. He is former editor-in-chief at Boston Magazine, Writer's Digest, and founding editor of The Artist's Magazine. Currently he is visiting professional at Scripps School of Journalism, Ohio University. You can reach him at his web site – http://www.johnbrady.info.

Post Comment / Discuss This Blog - Info/Rules


RECENTLY in Consumer dots icon

MOST READ on FOLIOdots icon

FOLIO: Alerts & Newslettersdots icon

Sign up for our news alerts, special offers & feature updates:



FOLIO: Alerts
Breaking news & industry updates

FOLIO: Publishing Technology
The Latest on Trends, Issues & Products (2x Monthly)

FOLIO: Special Promos
Special offers & announcements from Partners, Sponsors & Red 7 Media

FOLIO: Update
Webinar, content & service feature updates



CONNECT WITH FOLIO: NOW
         


CAREER CENTER dots icon