File under sadistically cool: Consumer Reports has partnered with the Insurance Institute for Highway Safety to launch a section of its Web site devoted to crash test videos. Searchable footage of some 200 vehicles tested at the iInstitute’s Ruckersville, Virginia testing center can be found at consumerreports.org/crashtest, and the magazine has plans to add more as more vehicles are crash-tested.

Consumer Reports, by the way, is closing in on 3,000,000 paid online subscriptions. As in, people pay money to research what they’re about to lose money on.

Luckily for us, the crash footage is free to non-subscribers.