Rachael Ray Goes Green
Magazine publishers may be slow in making the switch to recycled paper, but one of the industryâ€™s biggest success stories of the last few years is already there.
Last week Everyday with Rachael Rayâ€”whose advertising revenues, according to the Publishers Information Bureau, have skyrocketed to over $49 million through the first nine months of the yearâ€”announced that the magazine will be printed on 85 percent recycled paper.
â€śStarting this month, weâ€™re printing our magazine on recycled paper and saving 11,500 trees with every issueâ€”thatâ€™s 115,000 trees a year!â€ť Ray wrote in the November issueâ€™s editorâ€™s note. â€śNovember is our greenest issue ever.â€ť
The magazineâ€™s cover and menu pages, however, require a heavier stock and were not printed on recycled paper, a spokesperson for the magazine says.
The chlorine free recycled paper is 10 percent post-consumer waste and 85 percent post-printing waste, according to the magazine.
The company also switched paper mills, reducing the distance between the new millâ€”near Chicagoâ€”and the printer (Quad, in Lomira, Wisconsin) by some 900 miles, reducing emissions.