Rachael Ray Goes Green
Magazine publishers may be slow in making the switch to recycled paper, but one of the industry‚Äôs biggest success stories of the last few years is already there.
Last week Everyday with Rachael Ray‚ÄĒwhose advertising revenues, according to the Publishers Information Bureau, have skyrocketed to over $49 million through the first nine months of the year‚ÄĒannounced that the magazine will be printed on 85 percent recycled paper.
‚ÄúStarting this month, we‚Äôre printing our magazine on recycled paper and saving 11,500 trees with every issue‚ÄĒthat‚Äôs 115,000 trees a year!‚ÄĚ Ray wrote in the November issue‚Äôs editor‚Äôs note. ‚ÄúNovember is our greenest issue ever.‚ÄĚ
The magazine‚Äôs cover and menu pages, however, require a heavier stock and were not printed on recycled paper, a spokesperson for the magazine says.
The chlorine free recycled paper is 10 percent post-consumer waste and 85 percent post-printing waste, according to the magazine.
The company also switched paper mills, reducing the distance between the new mill‚ÄĒnear Chicago‚ÄĒand the printer (Quad, in Lomira, Wisconsin) by some 900 miles, reducing emissions.