Digital Magazine Initiative Announcements Up Nearly 140 Percent

More than 60 digital magazine initiatives were announced in the second quarter of 2007, up 139 percent over the same period in 2006, according to research conducted by the Magazine Publishers of America.

Of the 62 initiatives that were announced, which include mobile content, widgets and redesigned Web sites, Bonnier Corp. is planning for more video on its Web site and more social networking, Hachette Filipacchi announced plans for online ad network acquisition and National Geographic has plans involving photos, video and podcasts.

MPA’s digital initiatives data is compiled by the association’s Information Services Department and is available on the digital initiatives section of the MPA Web site.

More Than 20 Magazines Available Digitally Over Apple’s iPhone

Following the recent release of the popular Apple iPhone, digital publishing solutions company Texterity Inc. has launched a beta version of the first digital magazine interface and portal designed specifically for the phone.

The interface allows iPhone users to access digital editions of more than 20 magazines by using the phone’s Safari browser. The portal will enable publishers to reach “young, creative urban adults” in a new way, a statement says.

Some of the magazines available digitally through iPhone include Industry Week, Popular Science and Vibe. iPhone users can access the portal here.

American Trucker Improves Web Site

Penton Media’s American Trucker magazine has enhanced the data delivery and search capabilities of its recently relaunched Web site,

One important change was made to place advertiser equipment data on the site from seller-supplied digital files, making it easier for advertisers to post equipment and control their content, the company says in a release. The Web site’s search tools have been upgraded also to allow buyers to filter results by zip code, detailed location of equipment and other categories.

American Trucker, which serves the b-to-b truck sales market for new and used trucks, is part of Penton Media’s Information Data Products Division.

Pet Food Industry’s First Online Community Launched

Watt Publishing’s Petfood Industry magazine has launched, the first global online community for professionals in the pet food processing industry.

The new online community connects pet food manufacturers with organizations that supply them, and provides a forum where members can find industry-related news, the magazine says in a statement.

“We’re focused on providing our industry professionals with a content-rich environment while giving them the ability to communicate and collaborate with one another,” Petfood Industry editor-in-chief Debbie Phillips says in the statement.

New Partnership Expands IT and Engineering Services, a niche career network for business professionals, has acquired from CMP Technology, and has become the marketing solution company’s exclusive agency of record for recruitment advertising.

The acquisition of allows to gain broad penetration within the IT and engineering sectors, and expands its recruitment advertising product portfolio so employers can purchase online and print advertising targeting the technical job seekers who already go CMP for its content, a news release says.