Hearst Corporation has named Malcolm Netburn chairman and CEO of Communications Data Services, Inc. CDS, an international data management and customized fulfillment company, is a wholly owned subsidiary of Hearst.

Dwell has named Michele Gerus associate publisher. Gerus has worked for Computerworld IDG, Fortune, BusinessWeek, The Wall Street Journal, Business 2.0 and most recently, Time Inc.’s Business & Finance Network.

Beth-Ann Eason has been named senior vice president of the Internet division at Martha Stewart Omnimedia. Eason will oversee all advertising, marketing and business operations for the division, which plans to relaunch the marthastewart.com Web site at the end of the first quarter.

Kalmbach Publishing Co. has named Ann Dee Allen as the new editor of Bead&Button magazine. Most recently Allen worked for On Balance magazine.

WATT Publishing Co. chairman and chief executive officer Jim Watt has retired after 46 years of service with the company. Greg Watt has been named president and chief executive officer while Tim Smith, formerly vice president and chief financial officer, has been promoted vice president and chief operating officer.

Tony Imperato has been named publisher of Meredith Corporation’s Country Home magazines. He was most recently associate publisher at Ladies’ Home Journal.

Lew McCreary has been named senior editor at Harvard Business Review. He was previously editor-in-chief of CSO magazines and editorial director of CXO Media, where he led the launch of CIO, Webmaster, Darwin, CSO, and CMO magazines.

Inc. magazine has hired Timothy Callahan, former business development director for The Wall Street Journal, as marketing director.

Prevention has appointed Jill Armus creative director. She was most recently a consultant to the brand and also served as creative director for Teen People.

Kathryn Arnold, former editorial director of Yoga Journal, has been named creative director of the Life Balance Institute, a non-profit organization which was founded in 1996 by former editor in chief of Esquire, Phillip Moffitt.

Time Inc.’s Business and Finance Network has made a number of staff promotions and additions this week:

Steven Koepp joins Fortune as executive editor. Keopp comes from TIME where he worked for 26 years. Jerry Useem returns to Fortune as senior editor-at-large, while Susan Z. Callaway has been hired at Fortune as a columnist and will cover the auto industry. David Whitford joins Fortune from Fortune Small Business as editor-at-large. Jennifer Reingold will come on board at Fortune as senior writer. Previously, she was at Fast Company.

Marlys Harris rejoins Money as senior editor after working for the publication in the 80s and 90s, when she invented the “Money Helps” column. Recently she was personal finance editor of Consumer Reports.

Jennifer Merritt joins Money as special projects editor from The Florida Times-Union where she served as their business editor. April Bell has been named Money’s associate art director. Bell comes to Money from Premiere magazine. Asa Fitch, a recent graduate of the Columbia Graduate School of Journalism joins Money as a staff reporter. Cybele Weisser has been promoted to editor. She has been with Money since February 2001. Carolyn Bigda joined Money in 2004 and has been promoted to writer-reporter. Amanda Gengler has also been promoted to writer-reporter.

Evelyn Nussenbaum joins Business 2.0 as senior editor. Nussenbaum spent the last five years freelancing for The New York Times, FORTUNE, Wired and Business 2.0.

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