PCWorld.com Launches Rich Media-Powered Business Channel
Earlier this month, PCWorld.com quietly launched the PCW Business Center, a new channel providing technology-related contentâ€”including product reviews and featuresâ€”for small- to medium-sized business professionals. In the coming weeks, content on the site will be supplemented with aggregated rich media such as webcasts, podcasts and online demos through a syndication partnership with ON24â€™s new b-to-b network, Insight24.
â€śThis is our first partnership with a magazine Web site,â€ť explains Tom Masotto, ON24â€™s vice president of business development. Insight 24, which officially launched a few weeks ago, allows companies to upload rich media into the networkâ€™s categorized and searchable directory, Masotto says. Users registered through each syndication partner Web site, such as PCWorld.com, will be able to browse and view the content and recordings.
â€śThis third-party content will only help expand PC Worldâ€™s original content already available at the Business Center,â€ť says PCWorld.com vice president of business development Ulla McGee. â€śThis will be a one-stop-shop for our readers, who come to us to do research about tech products and services.â€ť
Right now, Insight24 boasts more than 5,000 pieces of rich media from more than 160 participating companies, such as IBM, Hewlett-Packard and Oracle. Masotto says he hopes to expand Insight24â€™s syndication network to include more magazine Web sites.