Nielsen Online and Nielsen Mobile—to measure engagement across a rapidly changing media landscape for consumers.
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Nielsen Restructures, Launches Online, Mobile Measurement Services



By Dylan Stableford
10/16/2007

Nielsen has announced a pair of new services—Nielsen Online and Nielsen Mobile—to measure engagement across a rapidly changing media landscape for consumers.

According to executive chairman Itzhak Fisher, Nielsen Online will be comprised of the company's Nielsen//NetRatings and BuzzMetrics services, which provide measurement and analysis of “online audiences, advertising, video, blogs, consumer-generated media, word-of-mouth, commerce and consumer behavior."

Nielsen Mobile combines the recently acquired Telephia, a syndicated consumer research firm for the telecom and mobile industry, with Nielsen’s current mobile initiatives.

Former executive vice president of Nielsen//NetRatings Manish Bhatia becomes president of global services and U.S. sales; Jonathan Carson, a co-founder of BuzzMetrics, who will serve as president of Nielsen Online's international organization. Sid Gorham, the former CEO of Telephia, has been named president and CEO of Nielsen Mobile.

By Dylan Stableford
10/16/2007







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