Niche, Ocean Drive and Greenspun Merge

New York-based luxury publisher Niche Media Holdings, LLC has joined forces with Henderson, Nevada-based Greenspun Media Group and Miami Beach, Florida-based Ocean Drive Media to merge the three companies' 16 luxury controlled-circulation magazines.

Only the luxury magazines from each company is included in the merger. Separate Web properties, custom publishing projects, newspapers and TV stations are not included in the deal.

Family-owned Greenspun, which also publishes a number of newspaper and magazine publications and owns a variety of Web and TV products, publishes four luxury magazines including City Center, Vegas, Venetian Style and Wynn.

The titles will join Niche Media's six glossies including Gotham, Aspen Peak, Boston Common, Capitol File, Hamptons and Los Angeles Confidential. Ocean Drive, which previously published Vegas through a joint-venture with Greenspun, also brings in Art Basel, Ocean Drive, Bal Harbour, Ocean Drive Espanol, Florida Inside Out, and Atlanta Peach. All of the tiles will now operate under one umbrella as Niche Media.

The three luxury publishing companies' magazine arsenal will have a combined distribution of 750,000 controlled circulation. With an average of 5.9 readers per copy, the titles are expected to reach 4.4 million readers. The united company will also execute more than 500 events each year and will employ more than 300 employees.

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