Newsweek Unveils Redesign of Magazine, Site
Newsweek will this morning unveil a redesigned magazine and Web site with a â€śmore is moreâ€ť approachâ€”and a shift away from the stripped-down, bloggy immediacy that has marked the resigns of countless other magazines.
â€śSome people in our business believe print should emulate the Internet, filling pages with short, Weblike bites of information,â€ť writes editor Jon Meacham in his editorâ€™s note. â€śWe disagree. There is a simple idea behind the changes in the issue of Newsweek you are holding: we are betting that you want to read more, not less.â€ť
â€śOther media outlets believe you just want things quick and easy,â€ť Meacham continues. â€śWe think you will make the time to read pieces that repay the effort.
Newsweek's redesign comes six months after Time executed a historic redesign and three months before Newsweek celebrates its 75th anniversary in January.
Meacham calls the print redesignâ€”led by Amid Capeci with industry legend Roger Black serving as a consultantâ€”more of a â€śrefinement than a revolution.â€ť Among the changes: a cleaner visual presentation that â€śgives our writers more wordsâ€ť and more space for photography; a weekly column alternating among â€śModern Family," "Food & Drink," â€śGeek Cultureâ€ť and â€śPersonal Financeâ€ť; and, like Time magazineâ€™s much-ballyhooed redesign, a keener ear for â€śorganic conversationâ€ť with readers through e-mails, letters and online commentary.
Newsweek.comâ€™s redesign includes 14 new blogs, videoâ€”including a weekly video dispatch from Meacham himselfâ€”and expanded health coverage. The sites averages about seven million unique visitors a month, according to Nielsen/NetRatings.
â€śRedesigns can be unsettling, and we will no doubt be making adjustments in the coming weeks and months, both here and online,â€ť Meacham writes. â€śBut overall, we like what we seeâ€”and we think you will, too. You are, after all, our only focus group.â€ť
There is, perhaps, another focus group for Newsweekâ€”and for that matter, the entire newsweekly category: Madison Avenue. Through June, Newsweek was down 4.9 percent in ad pages, according Publishers Information Bureau estimates, and flat ($223.6 million) in advertising revenue. Those numbers are better than those of Newsweekâ€™s chief rival, Time. Through June, Time slipped 2.4 percent in ad pages when compared to the same period in 2006, and was down nearly 15 percent in ad revenue to $252 million. The Week, U.S. News and World Report and the Economist each reported double-digit ad revenue gains during the first half of the year.
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