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MPA Recycling Campaign: Small Steps To Help Combat A Big Problem


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03/09/2007 -03:00 AM






No one would ever describe me as an environmentalist. I have a deep appreciation for the beauty and tranquility of the Rhode Island coastal community in which I grew up and would love to see it preserved for generations to come. But I also think the noise and the garbage and the graffiti is a small, but important, part of what makes New York the greatest city in the world and I really wouldn’t want to see that change either.
That said, I think the Magazine Publishers of America has the right idea in mind with the recycling campaign it launched earlier this week. The campaign is simple and straightforward. It doesn’t preach doom and gloom. All it does is remind readers that they can toss their magazines into the bins with the rest of their recyclables.
Currently, only about 20 percent of magazines are recycled. Some of that may be due to the fact that people don’t realize magazines are recyclable, says MPA CEO Nina Link. She may be right. I had no idea magazines were recyclable and I’ve always tossed them in the trash. That’ll soon change, however.
In addition to its recycling campaign, MPA is also encouraging its members to use more certified paper in their publications. Certified paper is paper harvested responsibly and in an effort to keep the world’s forests healthy.
By placing one of the two logos MPA has designed for its recycling campaign and using more certified paper (for more information on certified paper and certificate programs visit magazine.org and click on the environmental section), publishers, in very small ways, can do their part to help combat very big problems such as global warming and air pollution.





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