Meredith Folds Healthy Kids Into 'Largest Spanish-Language Consumer Mag' in U.S.
As a result of the merger, Ser Padres will increase its frequency to eight times per year and will increase its rate base by 40 percent to 700,000. The Healthy Kids en EspaĂ±ol staff will be moved to sister Meredith titles under its Hispanic Ventures divisionâ€”Espera and 12 Mesesâ€”a Meredith spokesperson tells Folio:.
â€śWe realize that since Ser Padres has the brand equity and awareness, and there was crossover content, it made sense strategically to combine the two titles and provide advertisers and consumers one biggerâ€”in terms of circulationâ€”and more frequent title,â€ť the spokesperson says. The February/March issue of Ser Padres will feature also a redesign including a new logo.
â€śSer Padres was first-to-market in the Hispanic parenting space and has been a trusted resource for more than 17 years,â€ť Ruth Gaviria, executive director of Meredith Hispanic Ventures, said in a statement. â€śReaders will get more culturally-relevant editorial that focuses on the well-being of the Hispanic family, including finances, health, family activities and meal planning.â€ť
New York-based Ser Padres was launched in 1990 as an offshoot of Meredithâ€™s Parenting. Healthy Kids en EspaĂ±ol, which was published four times per year, focused on topics including health, nutrition and safety.