Media Buyers and Sellers Agree: Stop the Buzz Words!
Earlier this year, MediaPost subscribers-which include media buyers and sellers-were surveyed by Dynamic Logic and asked if there were buzzwords they would like to have people stop using. About half (49.5%) said yes.
Top of their "stop using" list? "Web 2.0" and "engagement."
On a call, it's a good idea to check the buzzwords at the door. The problem with words like these, is they mean different things to different people, so using them often does not advance communication.
Download: PDF of the survey
Read more here ...
-- Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.
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