Mansueto Launches Business Social Networking Site IncBizNet
After losing out on a bid to acquireâ€”and saveâ€”Business 2.0, it appears Joe Mansueto is launching a real business 2.0 of his own. Mansueto Digital, the online arm of the Inc. and Fast Company publisher, has launched IncBizNet, a social networking site targeted at private U.S. businesses.
The site â€świll become an extensive directory of U.S.-based private companiesâ€ť with profile data regularly provided and updated by the companies themselves, including a press release newswire, blogs and community groups for entrepreneurs.
â€śWe expect the directory of companies on IncBizNet.com will become the most detailed, accurate database of private company information in the United States,â€ť Mansueto Digital VP Ed Sussman said in a statement announcing the launch.
IncBizNet is the first product to be rolled out from the $10 million investment Mansueto made in the digital division earlier this year
â€śIncBizNet will greatly enhance the capacity of our company to offer compelling sponsorship platforms to our advertisers,â€ť said Mansueto Ventures CEO John Koten. â€śIt will also enhance our ability find great companies with great stories for our journalists to cover, making our magazine, websites, and events even more compelling.â€ť
American Express Open and Comcast will serve as the siteâ€™s launch sponsors.
The site will be pre-populated with companies from this yearâ€™s Inc. 5,000 list of the fastest-growing privately held companies in the U.S., with â€śmore than a dozenâ€ť staffers working on company outreach for Mansueto Digital.
IncBizNetâ€™s lofty goal? A million participating private companies.