Being the reality-TV junkie I am, I couldn’t help but notice the abundance of cable TV programs that have partnerships with consumer magazines. Networks like Bravo, which teams up with Cooking Light and Conde Nast’s ELLE for hit reality shows “Top Chef” and “Project Runway,” generate unprecedented PR for the magazines that are featured on the programs.
On The Magazine-Cable Network Partnership
“The Hills,” an MTV reality spin-off of the hugely popular “Laguna Beach,” follows the life of main “character” Lauren Conrad as she interns at Teen Vogue in Los Angeles. And the network’s latest reality installment, which debuted last Sunday, “I’m From Rolling Stone,” has Yann Wenner’s face on overdrive across numerous ads and promotions.