On The Magazine-Cable Network Partnership
Being the reality-TV junkie I am, I couldn‚Äôt help but notice the abundance of cable TV programs that have partnerships with consumer magazines. Networks like Bravo, which teams up with Cooking Light and Conde Nast‚Äôs ELLE for hit reality shows ‚ÄúTop Chef‚ÄĚ and ‚ÄúProject Runway,‚ÄĚ generate unprecedented PR for the magazines that are featured on the programs.
‚ÄúThe Hills,‚ÄĚ an MTV reality spin-off of the hugely popular ‚ÄúLaguna Beach,‚ÄĚ follows the life of main ‚Äúcharacter‚ÄĚ Lauren Conrad as she interns at Teen Vogue in Los Angeles. And the network‚Äôs latest reality installment, which debuted last Sunday, ‚ÄúI‚Äôm From Rolling Stone,‚ÄĚ has Yann Wenner‚Äôs face on overdrive across numerous ads and promotions.