On The Magazine-Cable Network Partnership
Being the reality-TV junkie I am, I couldnâ€™t help but notice the abundance of cable TV programs that have partnerships with consumer magazines. Networks like Bravo, which teams up with Cooking Light and Conde Nastâ€™s ELLE for hit reality shows â€śTop Chefâ€ť and â€śProject Runway,â€ť generate unprecedented PR for the magazines that are featured on the programs.
â€śThe Hills,â€ť an MTV reality spin-off of the hugely popular â€śLaguna Beach,â€ť follows the life of main â€ścharacterâ€ť Lauren Conrad as she interns at Teen Vogue in Los Angeles. And the networkâ€™s latest reality installment, which debuted last Sunday, â€śIâ€™m From Rolling Stone,â€ť has Yann Wennerâ€™s face on overdrive across numerous ads and promotions.