A cross-industry survey of 250 mailers, conducted by Direct and Multichannel Merchant, finds the list rental industry stable, but somewhat stagnant. Among the high points are the increased volume of names used (up a percentage point from 2005); and the percentage of marketers whose response rates either increased (33 percent), or stayed the same (31 percent). On the list vendor side, list rental revenue has increased among 57 percent of vendors; as has the volume of names rented (59 percent).
A Look at List Industry Stats
Meet the Author
Northstar Travel Media scales its learning platform to be a major component of its custom advertising toolkit.
From their mouths to your ears. Advice from a few of the best B2B and consumer editors about how to keep a magazine a vital read.
[Sponsored Content] How the go-to authority brands in tech products are using logo licensing to build relationships and open doors with advertisers.
Brendan Monaghan replaces Bill Wackermann at Condé Nast Traveler and more…
Print editions will fold in early 2016 after steep drops in circulation.
Bill Curtis will shift to vice chairman of the board and stay on as a consultant.