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Latest B-to-B Numbers: Print Revenue Continues Decline

Digital, trade show advertising helps offset losses.



By Dylan Stableford
12/07/2007

The latest numbers from American Business Media are out, and there are few, if any, surprises: print advertising revenue continues to decline, while digital and face-to-face revenues continue to see revenue growth.

Through August, ad revenue on the print side decreased two percent when compared to the first eight months of 2006. But ABM says growth in other areas is helping offset print losses.

"We are encouraged with the performance of the business media industry as two of our most important delivery platforms continue to experience growth," ABM CEO Gordon T. Hughes II said in a statement. "When we also factor in the impressive growth in custom media, new revenue streams created by the sale of data and other products, the industry outlook is quite strong."

The "impressive growth in custom media," though, would seem to contradict a recent report by Custom Publishing Council, which indicated that custom media spending dipped 20 percent in 2007, the first decrease in five years.

By Dylan Stableford
12/07/2007




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