In a terse announcement today, Conde Nast Publications president and CEO Charles Townsend said twenty-something women’s magazine Jane will shut down. The August issue will be its last.
The Web site will also cease operations. "This was a very difficult decision for us," said Townsend in a statement. "We worked diligently to make Jane a success. However, we have come to believe that the magazine and website will not fulfill our long-term business expectations."
The ten-year-old magazine, with a ratebase of 700,000, didn’t fair too badly in first quarter 2007. Ad pages were up 35 percent versus same period last year and revenues were up 40 percent to $6.3 million per PIB figures.
Jane’s eponymous founder and editor, Jane Pratt, left the magazine in late summer 2005, to be replaced by ElleGirl founding editor Brandon Holley, who is now reported to be leaving as well.