In the Internet space, there are no competitors. Publishers have realized that to best serve their audiences online they must aggregate their own content, as well as the content of others, including their competitors. However, one rule of thumb remains, if you’re going to aggregate someone else’s content, you must link back to the story you’re citing.
Internet Aggregation Etiquette
Let’s face it. None of us want to drive traffic off our sites. However, if readers come to know our Web sites as the place where they can get all of the news and information they’re looking for, they’ll visit us daily AND hit the backspace key after reading the articles we link to.