A change has been made at the top of Ascend Media. CEO Cam Bishop is out, Vicki Masseria, former group president of CMP Medica, is in.
The internal memo:
Sent: Monday, December 10, 2007 11:06 AM
To: All Ascend Team
Subject: Important Company Announcement
All Ascend Team,
This morning, the company is announcing that effective immediately, Vicki Masseria is assuming the role of CEO of Ascend Media. As has been previously discussed, the company continues to refine its focus in the healthcare sector. This, coupled with the increasing complexity of healthcare markets and government regulation, has defined the need for a seasoned healthcare industry media professional. Vicki brings 25 years of experience in B2B, including 23 years in the healthcare field. Most recently, Vicki served as Group President of CMPMedica USA where she was in charge of the U.S.’s fifth largest portfolio of healthcare publications as well as a large medical education business. As head of CMPMedica USA (formerly Miller Freeman), she and her team were active in both organic and acquisition growth, and completed five acquisitions and integrations since 1990. Vicki received her bachelor’s degree from Ohio University, has attended graduate publishing programs at Northwestern’s Kellogg School and Cornell’s Johnson Graduate School of Management, and has also served as Vice-Chair of American Business Media’s (ABM) Healthcare Council. Vicki will be visiting each of Ascend’s offices during the next two weeks, starting with Overland Park on Monday, December 10th. In addition, as part of this process, Cam Bishop will continue as Chairman of the company where he will work with Vicki as well as the board of directors on strategic matters through a transition period.
Roger Dusing, SPHR VP Human Resources
7015 College Blvd. Ste.
600 Overland Park, KS 66211