As we scoured the Internet this week for news about the unfortunate shuttering of Time Inc.’s Business 2.0, we came across a blog post recalling the similar demise of tech mag the Industry Standard six years ago.
In the post, Eric Savitz-a former Standard writer-indicates that the magazine for a time attempted to maintain an online presence after the print version died and points readers to the thestandard.com. All that’s there is a dark grey logo on a black screen, and the words: "coming back…" (It’s almost like when you go to your favorite restaurant for dinner and you find the doors are locked and the lights are out. In the window, there’s a sign that says the restaurant is closed temporarily for renovations. It never reopens.)
But what if the Industry Standard were to relaunch solely online? And why not? Magazines are launching only online without an established brand. That’d be one leg up for the Standard.