High-profile editors are spouting off about the glossy relevancy of print, and that can mean only one thing: the American Magazine Conference is almost here. Like most magazine discussions these days, digital and its threat to print will undoubtedly be a major theme at next week’s pow-wow of consumer magazine editors and publishers in Boca Raton (the conference has been given the unfortunate "Mag-a-brand’ tagline) and, like politicians before a convention, editors seem to be sharpening their stump speeches.
Yesterday, three surfaced. Here‘s Glamour editor and ASME president Cindi Leive:
Readers enjoy the ads-that’s a strong story for advertisers to be in magazines, and a strong reason for editors not to get pushed into product placement.
AMC chairman, Men’s Health editor and Today show staple Dave Zinczenko:
One of the strange conventions of science fiction film and television shows has been the idea that in the future, we will all dress alike. From "Twilight Zone" reruns to movies like The Matrix, Aeon Flux, and I, Robot, citizens of the distant future seem, for no obvious reason, to have given up the idea of dressing themselves as individuals. In the future, fashion is apparently doomed. Whenever I hear someone say that print is doomed, I think about those old "Twilight Zone" episodes. And I think that when it comes to fashion – and media – the futurists get it all wrong.
One editor even expanded his "Print is Not Dead" defense to include the hemorrhaging newspaper industry.
From the London Independent, Wallpaper* founder and Monocle editor Tyler Brûlé:
Print media might be faced with some serious challenges but it’s time to stop calling its relevance into question – that goes for newspapers too. In many markets the humble daily has never looked so good, in others there’s a bit of work to be done. If it was our money and we were going to launch the Monocle Daily, we’d be taking our cues from our favourite Italian broadsheet.
Look for FOLIO:’s comprehensive coverage of the 2007 American Magazine Conference beginning Sunday, October 26-live from Boca-on Foliomag.com.
WATCH RELATED VIDEO: Is Print Dead?