September is just about upon us, and that means certain end-of-summer rituals: back-to-school shopping, barbeques, U.S. Open tennis and—for the bulk of the female magazine buying public— fall fashion issues! Folio: went to the local newsstand, grabbed a stack of the biggest, fattest women’s fall fashion issues and, like media gossip site Gawker did last year, literally weighed them—4,600 pages, some 23 pounds—in the Red 7 Media mailroom. We also counted the ad pages, number of ad pages before the editor’s letter (Vogue: 293!) and, of course, the number of Scarlett Johannson appearances to give an admittedly unscientific picture of how fashion magazine publishers are treating their fall books, and ultimately produce a helpful guide to the Manhattan waifs and Midwestern moms who covet them.
2007 Fall Fashion Magazine Weigh-In
|NAME||CIRC||LBS||PAGES||AD PAGES||AD PAGES|
^ editorial page
* includes fashion spread