Heavy: Fall Fashion Magazines Claim Page, Weight Records

September is just about upon us, and that means certain end-of-summer rituals: back-to-school shopping, barbeques, U.S. Open tennis and—for the bulk of the female magazine buying public— fall fashion issues! Folio: went to the local newsstand, grabbed a stack of the biggest, fattest women’s fall fashion issues and, like media gossip site Gawker did last year, literally weighed them—4,600 pages, some 23 pounds—in the Red 7 Media mailroom. We also counted the ad pages, number of ad pages before the editor’s letter (Vogue: 293!) and, of course, the number of Scarlett Johannson appearances to give an admittedly unscientific picture of how fashion magazine publishers are treating their fall books, and ultimately produce a helpful guide to the Manhattan waifs and Midwestern moms who covet them.

2007 Fall Fashion Magazine Weigh-In

^ editorial page
* includes fashion spread

COMMENTS: 0

Post Comment / Discuss This Story - Info/Rules

Your name:

E-mail: *

The content of this field is kept private and will not be shown publicly.

Subject:

Comment: *

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *