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Heavy: Fall Fashion Magazines Claim Page, Weight Records

A weigh-in.



By Dylan Stableford and Jason Fell
08/30/2007

September is just about upon us, and that means certain end-of-summer rituals: back-to-school shopping, barbeques, U.S. Open tennis and—for the bulk of the female magazine buying public— fall fashion issues! Folio: went to the local newsstand, grabbed a stack of the biggest, fattest women’s fall fashion issues and, like media gossip site Gawker did last year, literally weighed them—4,600 pages, some 23 pounds—in the Red 7 Media mailroom. We also counted the ad pages, number of ad pages before the editor’s letter (Vogue: 293!) and, of course, the number of Scarlett Johannson appearances to give an admittedly unscientific picture of how fashion magazine publishers are treating their fall books, and ultimately produce a helpful guide to the Manhattan waifs and Midwestern moms who covet them.

2007 Fall Fashion Magazine Weigh-In

NAME CIRC LBS PAGES AD PAGES AD PAGES
          (before
          editor's note)
Glamour 2,262,242 1.75 418 287.31 45
Marie Claire 971,348 1.5 340 170 26
Elle 1,072,729 2.75 592 398 151
Vogue 1,301,575 4.88 840 727 293
Harper's 722,058 2.5 574 360 124
Bazaar          
InStyle 1,780,681 2.65 618 367 67
Allure 1,062,778 1.35 264 209 68.6
Lucky 1,167,020 1.75 372 279 69.6
W 457,996 3.6 640 477 276
TOTAL 10,798,427 23 4,658 2,509 1,120

 

NAME SCAR-JO KATE MOSS JOLIE LO-HAN
Glamour 0 1 0 0
Marie Claire 0 0 0 1^
Elle 2 5 0 10*
Vogue 4 13 3 1
Harper's 2 9 0 0
Bazaar        
InStyle 0 4 0 1^
Allure 1 1 0 0
Lucky 1 1 0 0
W 3 5 2 0
TOTAL 13 39 5 13


^ editorial page
* includes fashion spread

By Dylan Stableford and Jason Fell
08/30/2007







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