Heavy: Fall Fashion Magazines Claim Page, Weight Records
September is just about upon us, and that means certain end-of-summer rituals: back-to-school shopping, barbeques, U.S. Open tennis andâ€”for the bulk of the female magazine buying publicâ€” fall fashion issues! Folio: went to the local newsstand, grabbed a stack of the biggest, fattest womenâ€™s fall fashion issues and, like media gossip site Gawker did last year, literally weighed themâ€”4,600 pages, some 23 poundsâ€”in the Red 7 Media mailroom. We also counted the ad pages, number of ad pages before the editorâ€™s letter (Vogue: 293!) and, of course, the number of Scarlett Johannson appearances to give an admittedly unscientific picture of how fashion magazine publishers are treating their fall books, and ultimately produce a helpful guide to the Manhattan waifs and Midwestern moms who covet them.
2007 Fall Fashion Magazine Weigh-In
|NAME||CIRC||LBS||PAGES||AD PAGES||AD PAGES|
^ editorial page
* includes fashion spread
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