Eddie Profile: Harvard Business Review
You know youâre doing it right when the issueâin this case, the May 2007 issue of Harvard Business Reviewâthat takes the Eddie for Best Full Issue is considered âtypicalâ by one of your top editors. âWeâre always looking for a spread of topics,â says deputy editor Karen Dillon. âI think this issue represented some of the things we do well. It was interesting, it was fun, and we knew the cover storyââSurviving Your New CEOââwould get a lot of attention, especially in an age where there is such a glow about outside CEOs swooping in to save companies.â
Unique Research Is Key
âSurviving Your New CEOâ wasnât just a trend or opinion pieceâit featured some unique research and data on what happens when thereâs a management change. âHaving statistics on surviving your CEOâand noting it could be a grim picture for executives within a companyâwas probably a first and we thought it would resonate with our readers,â says Dillon.
Harvard Business Review is known for featuring some of the best business and academic minds, but the challenge for the editorial staff is to make those ideas easily digestible for its readership. âThere are some top-name business people and some thinkers who are outside the traditional business box,â says Dillon. âThereâs always a challenge translating smart and often very theoretical thinking into accessible ideas our readers can use. One of our most important functions is being a catalyst for delivering those ideas in a way thatâs accessible but still really smart.â
A second feature, âInner Work Life,â which examined how employees think and feel on the job resonated with the audience, as well as the magazineâs popular âForethoughtâ section, which this issue examined viral marketing tools.
âWe can interest anyone in the business world in any issue of Harvard Business Review because thatâs how we put it together,â says Dillon. âThere is a wide range of material to interest people individually, and these articles are far more accessible than people expect.â