Eddie Profile: Harvard Business Review
You know you‚Äôre doing it right when the issue‚ÄĒin this case, the May 2007 issue of Harvard Business Review‚ÄĒthat takes the Eddie for Best Full Issue is considered ‚Äútypical‚ÄĚ by one of your top editors. ‚ÄúWe‚Äôre always looking for a spread of topics,‚ÄĚ says deputy editor Karen Dillon. ‚ÄúI think this issue represented some of the things we do well. It was interesting, it was fun, and we knew the cover story‚ÄĒ‚ÄėSurviving Your New CEO‚Äô‚ÄĒwould get a lot of attention, especially in an age where there is such a glow about outside CEOs swooping in to save companies.‚ÄĚ
Unique Research Is Key
‚ÄúSurviving Your New CEO‚ÄĚ wasn‚Äôt just a trend or opinion piece‚ÄĒit featured some unique research and data on what happens when there‚Äôs a management change. ‚ÄúHaving statistics on surviving your CEO‚ÄĒand noting it could be a grim picture for executives within a company‚ÄĒwas probably a first and we thought it would resonate with our readers,‚ÄĚ says Dillon.
Harvard Business Review is known for featuring some of the best business and academic minds, but the challenge for the editorial staff is to make those ideas easily digestible for its readership. ‚ÄúThere are some top-name business people and some thinkers who are outside the traditional business box,‚ÄĚ says Dillon. ‚ÄúThere‚Äôs always a challenge translating smart and often very theoretical thinking into accessible ideas our readers can use. One of our most important functions is being a catalyst for delivering those ideas in a way that‚Äôs accessible but still really smart.‚ÄĚ
A second feature, ‚ÄúInner Work Life,‚ÄĚ which examined how employees think and feel on the job resonated with the audience, as well as the magazine‚Äôs popular ‚ÄúForethought‚ÄĚ section, which this issue examined viral marketing tools.
‚ÄúWe can interest anyone in the business world in any issue of Harvard Business Review because that‚Äôs how we put it together,‚ÄĚ says Dillon. ‚ÄúThere is a wide range of material to interest people individually, and these articles are far more accessible than people expect.‚ÄĚ