The Walt Disney Internet Group Tuesday announced its acquisition of iParenting Media, operators of popular online parenting community iParenting.com. Disney will fold iParenting’s content and online community into its family of family-oriented web properties within Disney Online, which include Disney’s Family.com, FamilyFun.com and Wondertime.com.
The iParenting site includes a combination of professional and user-generated content including articles and Q&As, as well as message boards. The network includes also the iParenting Media Awards, which recognize the best products in the children’s media and juvenile product industries. The awards program is the only of its kind for the industry.
Terms of the deal were not disclosed. The Jordan, Edmiston Group represented iParenting Media in the transaction.