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BusinessWeek Reorganizes, Cuts Staff

Dozen layoffs follow integration of print and Web teams.


By Dylan Stableford
12/13/2007


BusinessWeek is combining its print and digital staff to create a single editorial operation. The move is designed to better integrate its print and Web products, the company said. As part of the reorganization, as many as a dozen business and editorial staff members will be laid off.

In an internal memo distributed to the staff on Wednesday, BusinessWeek editor Stephen Adler appointed eight “chief” editors to oversee coverage areas for both print and online and a pair of managing editors—on print, one online—to “preserve the highest possible quality as we produce each product.”

“Unfortunately, in connection with the reorganization, a small number of our editorial colleagues will be leaving BusinessWeek,” Adler wrote. “It’s exceedingly difficult to part with valued co-workers, and decisions to eliminate positions aren’t made lightly.”

Oddly, the reorganization comes at an otherwise fruitful time for BusinessWeek. According to Adler, magazine readership is up three percent; newsstand sales are up 25 percent “while most of our competitors were down or flat”; and BusinessWeek.com set a record with 64.7 million page views in November.

The magazine also recently completed a successful redesign.

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COMMENTS: 5

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Hmmmmmm.......
Submitted by A Confused BW Photographer on Thu, 12/13/2007 - 09:42.

Magazine readership...UP!!! Newsstand sales...UP!!! And, a new online usage record!!! Let's see...it's a couple of weeks before Christmas...Yup, sounds like the PERFECT time to cut staff, kill morale and reorganize!!! Way to go, Stevearino!!!
Mission Accomplished!
Submitted by FOB on Fri, 12/14/2007 - 10:49.

The lost context here, of course, is that this marks the third or fourth wave of firings under Editor-in-Chief Stephen Adler, who is sacrificing bodies as he desperately veers from one failed strategy to the next. The dirty little secret is that his own days are numbered. Mother McGraw’s stock price has plummeted and S&P is no longer throwing off bales of cash. The parent company can ill afford to indulge a trophy property that is losing more and more money each year as advertisers flee in droves. Adler’s scandalous mismanagement of the magazine, once one of the country’s top business publications with a truly global reach, should be a case study in J-Schools AND business schools. Might make for a nice feature story in Portfolio, Forbes or Fortune, come to think of it.
Who is Leaving?
Submitted by Anonymous on Fri, 12/14/2007 - 11:47.

Anyone have a short list of who has been laid off?
The list ...
Submitted by Dylan Stableford on Fri, 12/14/2007 - 13:59.

... can be found here: http://weblogs.jomc.unc.edu/talkingbiznews/?p=4072
In the near future
Submitted by Anonymous on Fri, 12/14/2007 - 16:51.

there will be just one big employee.

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