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Bobit, Advanstar Make Moves in Aftermarket Automotive Industries



By Jason Fell
10/24/2007

Bobit Business Media has acquired Hotrod & Restoration Magazine and its related trade show, and Advanstar Communications has launched an aftermarket automotive Web portal.

Bobit announced yesterday afternoon its purchase of Hotrod & Restoration Magazine from Fullerton, California-based Hotrod & Performance LLC. The magazine, which targets businesses including hot rod retailers, builders, restorers, engine builders, fabricators and machine shops, will join Bobit’s automotive aftermarket media group. The Hotrod & Restoration Trade Show—which attracts more than 3,000 attendees and 200 exhibitors each year—is held annually in Indianapolis.

“Through this acquisition we are all … even better positioned for a lot more cohesive growth in the future,” Hotrod & Restoration Magazine publisher Debbie Lewis said in a statement. Bobit Business Media was represented by Corporate Solutions of Westport, Connecticut. Terms of the deal were not disclosed.

Advanstar Communications announced yesterday that it has launched Search-autoparts.com, a Web portal for the aftermarket automotive business. Content on the site will be aggregated from Advanstar’s motor sports group of titles including Aftermarket Business, Motor Age, Off-Road Business and ABRN. Advanstar says it will provide “up to the minute” coverage during next week’s Auto Industry Week events, with 17 “Auto Show Digital Daily” newsletters covering the SEMA, AAPEX, CARS and NACE shows.

By Jason Fell
10/24/2007







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