Whatever your feelings are on Martha Stewart and her brand-happy offerings, it’s clear that this morning’s shuttering of Blueprint after just eight issues continues the recent trend of publishing companies having a short-leash on launches, and a decidedly low tolerance for failure.

If true, this unattributed quote, as reported by mediabistro.com’s FishbowlNY, is also telling:

"The magazine was billed as a ‘fresh, fun guide to personal style’… but staffers were told that MSLO had ‘misjudged the market.’"

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Using Audience Engagement Data to Improve Editorial Content
Check out this related session at The Folio: Show, November 1-2 in NYC!

Editors have more audience data at their disposal than ever. It’s a no-brainer that they have to use it. They…