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A Blueprint for Failure?

Martha's hot, fresh mag gets cooked.


Dylan Stableford By Dylan Stableford
12/10/2007 -18:59 PM






Whatever your feelings are on Martha Stewart and her brand-happy offerings, it's clear that this morning's shuttering of Blueprint after just eight issues continues the recent trend of publishing companies having a short-leash on launches, and a decidedly low tolerance for failure.

If true, this unattributed quote, as reported by mediabistro.com's FishbowlNY, is also telling:

"The magazine was billed as a 'fresh, fun guide to personal style'... but staffers were told that MSLO had 'misjudged the market.'"

More here ...

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Dylan Stableford By Dylan Stableford --

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