ASME's Response to Rolling Stone, Harper's Bazaar
A pair of stories FOLIO: reported on this weekâ€“the federal suit brought against cigarette-maker R.J. Reynolds over an alleged "advertorial" that contained cartoons, and a Harper's Bazaar cover that contained 258 sponsored Swarovski crystalsâ€“required comment from the American Society of Magazine Editors, the arm of the Magazine Publishers of America that issues members guidelines on such foggy areas as magazine ethics.
Here's ASME's response:
From: Kahan, Marlene
Sent: Thursday, December 06, 2007 5:52 PM
To: Dylan Stableford
Subject: RE: folio: rolling stone, harper's bazaar
I want to take a look at a copy of Harperâ€™s Bazaar before I comment.
On the Rolling Stone question:
We donâ€™t approve of sponsored edit in general, only in specific cases (special sections, etc). Our guidelines say advertisers may sponsor certain special editorial sections, as long as the edit doesnâ€™t endorse the advertiserâ€™s product, and the advertising and editorial pages are clearly distinguishable.
American Society of Magazine Editors
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