BOCA RATON, Florida—In a competition that says more about the power of the award program’s branding than the winners themselves, New York magazine editor Adam Moss and Better Homes and Gardens topped Advertising Age’s 2007 coveted A-List, announced here at American Magazine Conference at the Boca Raton Resort & Club Sunday evening.
The luxury setting was on the mind of many of AMC’s 500 attendees. “For the journalists in us, we like when you pick a place to moor our yachts,” Ad Age editor Jonah Bloom quipped before announcing the list. “I have the slip next to Keith Kelly this year.”
Moss [below right] collected editor-of-the-year honors while Better Homes won magazine of the year as orchestral versions of U2’s "Beautiful Day" and the Verve’s "Bittersweet Symphony" played in the background.
“We desperately tried to find someone that was more deserving,” Bloom said of Moss, who took home five Ellies at the National Magazine Awards earlier this year.
Condé Nast—which won the comparatively trivial “publishing company of the year—celebrated its win for the launch of the year for high-end parenting title, Cookie.
And in a surprise to many, Better Homes and Gardens, up 35 percent in newsstand sales this year, took the top spot on the A-List, beating out More and Real Simple in the process.
FULL LIST OF WINNERS:
Launch of the Year: Cookie
Editor of the Year: Adam Moss, New York magazine
Publishing Company of the Year: Condé Nast
The 2007 A-List
10. Harper’s Bazaar
8. Everyday with Rachael Ray
3. Real Simple
1. Better Homes and Gardens