Adam Moss, Better Homes Top A-List Winners
BOCA RATON, Floridaâ€”In a competition that says more about the power of the award programâ€™s branding than the winners themselves, New York magazine editor Adam Moss and Better Homes and Gardens topped Advertising Ageâ€™s 2007 coveted A-List, announced here at American Magazine Conference at the Boca Raton Resort & Club Sunday evening.
The luxury setting was on the mind of many of AMCâ€™s 500 attendees. â€śFor the journalists in us, we like when you pick a place to moor our yachts,â€ť Ad Age editor Jonah Bloom quipped before announcing the list. â€śI have the slip next to Keith Kelly this year.â€ť
Â Moss [below right] collected editor-of-the-year honors while Better Homes won magazine of the year as orchestral versions of U2's "Beautiful Day" and the Verve's "Bittersweet Symphony" played in the background.
Â â€śWe desperately tried to find someone that was more deserving,â€ť Bloom said of Moss, who took home five Ellies at the National Magazine Awards earlier this year.
CondĂ© Nastâ€”which won the comparatively trivial â€śpublishing company of the yearâ€”celebrated its win for the launch of the year for high-end parenting title, Cookie.
And in a surprise to many, Better Homes and Gardens, up 35 percent in newsstand sales this year, took the top spot on the A-List, beating out More and Real Simple in the process.
FULL LIST OF WINNERS:
Launch of the Year: Cookie
Editor of the Year: Adam Moss, New York magazine
Publishing Company of the Year: CondĂ© Nast
The 2007 A-List
10. Harperâ€™s Bazaar
8. Everyday with Rachael Ray
3. Real Simple
1. Better Homes and Gardens